In Season 8, Episode 9 of Hidden Human, Kelly welcomes the insightful Desiree Peterkin Bell, President & CEO of DPBell & Associates, a firm that transcends traditional public relations by focusing on public affairs to make a tangible impact. In a thoughtful discussion, Desiree shares her extensive experience in leveraging public affairs to amplify the voices of marginalized communities and address systemic injustices.
Don’t miss this episode that delves into the significant role that public relations play in shaping public perception and fostering societal change, especially in light of recent events like the racial reckoning of 2020 — with Desiree offering her powerful story, a testament to the impact of dedicated leadership and the importance of maintaining personal well-being.
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TRANSCRIPT
Kelly Meerbott: Welcome to the space where we reveal our personal humanity to reconnect with our shared humanity. It is an honor and a pleasure to welcome Desiree Peterkin Bell, President and CEO of DP Bell & Associates. It’s a PR firm, but it’s so much more than that because it’s led by this incredible human, Desiree. Thank you for taking your valuable time to be a guest on Hidden Human. It’s a privilege.
Desiree Peterkin Bell: Thank you, Kelly, for having me. I’m excited. I’m a fan of you, your work, and your ability to tell amazing stories and narratives. So, thank you.
Kelly Meerbott: You’re getting me choked up already. So, PR can mean many things. If I were a six-year-old child, how would you explain to me in a way I can understand what it is that you do?
Desiree Peterkin Bell: DP Bell & Associates is a public affairs firm, where we do PR as part of our offerings. Public affairs is about making an impact. We ensure that stories happening in marginalized communities, often considered voiceless or powerless, get highlighted to make a difference. Think about the racial reckoning in America in 2020 with George Floyd, Breonna Taylor, and Ahmaud Arbery. Public affairs is about bringing those injustices to light.
Kelly Meerbott: Thank you for correcting me on public affairs. That explanation was beautiful. After George Floyd’s murder, I started aspiring to be an ally, realizing the long-standing issues of racism that have existed for hundreds of years.
Desiree Peterkin Bell: Yes, the foundation of this country is built on stolen land and built on the backs of another people. Racism is embedded in the culture of American society. Just because you don’t see it every day doesn’t mean it doesn’t happen. It’s the foundation of who we are as a nation, unfortunately.
Kelly Meerbott: 100%. Meeting you a couple of years ago, Desiree, had a positive impact on me. You have a powerful, impactful presence. I’m curious, being a member of marginalized communities and doing challenging work, how do you protect your energy and peace?
Desiree Peterkin Bell: I have to find unique ways. I’m an empath, so I feel deeply. When you’re in this work, you see things that stay with you. For me, water rejuvenates me. I find peace near a river, sea, or beach. Sometimes I sit and look at the Hudson River in New York. My daughter, who just turned 16, also brings me joy. Everything I do, I do for her, to give her a better world and opportunities as a young Black woman. Finding joy in small moments, like dancing on the White House lawn during the Juneteenth Celebration, helps me rejuvenate.
Kelly Meerbott: Let’s give a shoutout to your daughter and wish her a happy new day. What an example of leadership you have in your mom. Can you share a pivotal moment in your career that significantly shaped your leadership style?
Desiree Peterkin Bell: Many years ago, I wanted to be an attorney and worked at Skadden Arps. I made money but didn’t enjoy it, so I had a quarter-life crisis and went back to school for a master’s in public policy. My first big job after that was working with Mr. Peters in Indianapolis, then for Bloomberg after 9/11, helping to rebuild New York City. One pivotal moment was in July 2003 when I walked into City Hall with Councilman James Davis, who was shot right in front of me. It was workplace violence, and it shook me. I questioned my career in politics and policy. It was a moment of self-reflection and deciding how I wanted to show up as a leader. I chose to stay in the industry and continue making a difference despite obstacles and challenges.
Kelly Meerbott: I’m so sorry you went through that. It’s amazing how you bounced back. How would you describe your leadership philosophy, and how has it evolved over time?
Desiree Peterkin Bell: Grace, authenticity, and vulnerability. As leaders, we need to tell the full story, including the challenges. I’m learning to be more publicly vulnerable because it’s important to share the truth about our experiences. Heavy is the head that wears the crown. As a leader, you’re in the front, taking the daggers, facing ridicule, but it’s about how strong you stay and keep pushing forward to make an impact.
Kelly Meerbott: I completely agree. Two pillars of leadership I believe in are energy management and emotional regulation. Keeping your cup full is essential. Who are the leaders that have inspired you the most, and what lessons have you taken from them?
Desiree Peterkin Bell: Barbara Jordan, Sojourner Truth, and Shirley Chisholm. They challenged the status quo, showed up authentically, and made significant impacts. Their stories and spirit inspire me. I also try to impart their lessons to my daughter.
Kelly Meerbott: I’ve had the privilege of hearing you speak twice, and both times I was moved to tears. You embody their energy and leave an indelible handprint on hearts. How do you navigate significant periods of change?
Desiree Peterkin Bell: Using my business as an example, we had to be nimble during COVID. We expanded during COVID, targeting Africa, specifically Ghana and Nigeria, working with community organizations and telling powerful stories. Being nimble and focusing on impact helped us navigate change.
Kelly Meerbott: That’s amazing. Now, some rapid-fire questions. What is your favorite comfort food?
Desiree Peterkin Bell: Homemade mac and cheese with crust.
Kelly Meerbott: What books are on your nightstand?
Desiree Peterkin Bell: The Bible, “The 48 Laws of Power” by Robert Greene, and “I Know Why the Caged Bird Sings” by Maya Angelou.
Kelly Meerbott: What songs are on your playlist?
Desiree Peterkin Bell: “Grinding All My Life” by Nipsey Hussle, “Many Men” by 50 Cent. Those songs get me in the zone and ready to push through challenges.
Kelly Meerbott: What are you most grateful for in this moment right now?
Desiree Peterkin Bell: The ability to define my own time and work on impactful projects with an amazing team. We work hard but also take time for ourselves.
Kelly Meerbott: Thank you for spending your precious time with us. How can people get in touch with you?
Desiree Peterkin Bell: Email me at dpbell@desireepeterkinbell.com or visit our website at desireepeterkinbell.com. You can also find me on LinkedIn. We love working with people who want to make a difference.
Kelly Meerbott: Thank you for being vulnerable, graceful, patient, and wise. It’s a privilege to know you. Thank you to our audience for listening. It’s our intention on Hidden Human to inspire you to have authentic conversations and deepen the connections in your life. Thank you so much and make it a great day.
